Mercedes-Benz

A History of Passion

Classic leather bound jacket from the outside, colouful surprises on the inside. This is a brand book with a difference.

It includes a diverse selection of people that worked with or had an encounter with the brand and recollects their unique, personal stories and memories; a vicar, a racing driver and an opera singer to name but a few.

Contemporary photography combined with beautiful imagery from the MB archive, gives the book a modern twist.

This pocket-sized book was translated into more than 12 languages and distributed worldwide to all Mercedes-Benz customers.

The book was a resounding success and lives on after several re-editions.

The project included:
Conception, design and art direction of photography, editing of archive content, copywriting.

This book won a Berliner Type* award.